A Collingwood-based tech company is using its passion for kids art to create a tribute to front-line workers.
Artebula, co-founded by Laura Page-Hamelin, is an app designed to preserve children's artwork, with options to create books and posters from the art.
According to a news release from Artebula, the company's founders have been inspired by the ways children have been lifting spirits since the COVID-19 pandemic began - ways that include art.
"They have inspired us all to do what we can to make a difference in the world, and now it's Artebula's turn," states the release.
The company has launched the Rainbows for Heroes initiative, which includes a plan to share children's artwork with "the heroes who inspire them every day" including frontline and essential workers.
For the next week and a half, Artebula will be collecting rainbow drawings from kids in North America and the United Kingdom and displaying them on their website. The company will then turn 60 of those drawings into souvenir posters to be sent to 100 heroes nominated through social media.
To get involved by tagging a hero or submitting a child's drawing of a rainbow, visit artebula.com/rainbows-for-heroes.
