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Wasaga makes Desman concert free after selling one per cent of tickets

The town sold 52 tickets for concert slated for tomorrow. Now it's free admission.
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2013-03-01 Shawn Desman DMH
Shawn Desman at the Machine Shop in Sault Ste. Marie on March 1, 2013. Donna Hopper/SooToday

The Town of Wasaga Beach is abandoning a plan to sell more 5,000 tickets to a Shawn Desman concert tomorrow.

Instead, the outdoor concert will be free.

A news release from the town indicates the town has “received significant feedback from the community indicating a preference for free entertainment,” but as of ten days ago, the town had sold 25 tickets at $35 each for the concert.

The 52 individuals who purchased tickets already will by reimbursed. Those who won tickets via radio station give-a-ways will be able to participate in a meet-and-greet with Desman.

The town initially set aside $2,500 for advertising but has since increased it to $16,833.

In addition to the advertising budget, the cost to the town for the production, artist and riders was $69,000, and security costs are estimated at $4,500.




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Erika Engel

About the Author: Erika Engel

Erika regularly covers all things news in Collingwood as a reporter, photographer and community editor.
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