Santa will be visiting Collingwood many times this Christmas season, with one such visit coming up on Friday as the jolly St. Nick drives a flashy Coca-Cola truck through town.
Coca-Cola Canada Bottling announced a cross-nation Holiday Truck Tour for the first time this year, with Santa driving the truck through 100 communities.
The truck will be in Collingwood and The Blue Mountains on Nov. 19 with a drive-by at FreshCo and Walmart around 3 p.m. and a visit to Blue Mountain Resort at 5 p.m.
According to a news release from Coca-Cola, the tour is in partnership with the GenWell project, which is a Canadian-led “global human connection movement to reinforce the critical importance of togetherness.”
"We hope to inspire a movement of togetherness we know Canadians are all so desperately craving," said Pete Bombaci, founder, The GenWell Project, in a news release. "Now, every act of connection, big or small, brings communities together to improve that sense of belonging that makes us all happier and healthier."
The Holiday Truck will be decorated in twinkling lights and will display Santa and Coca-Cola images.
The tour began in St. John’s, Newfoundland on Nov. 13, and will finish in Victoria, BC by mid-December.
There will be some “flagship” events featuring the Holiday truck, musical entertainment, snow globe displays and photos with Santa. The Ontario flagship events will be at Ripley’s Aquarium in Toronto on Nov. 27 and at Toronto Zoo on Nov. 28.
After the Holiday Truck Tour moves on to other communities, Santa will be in Collingwood for the annual Santa Claus Parade hosted by the Collingwood Downtown BIA on Nov. 20 starting at 5 p.m. The parade route will end on Hurontario Street (downtown) and the evening will include the tree lighting at the federal building on Hurontario between First and Second streets.
For the complete Holiday Truck Tour route, visit deliverthemagic.ca.