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GALLERY: Group plunges into frigid bay for sake of mental health

Dozens of people jumped into Georgian Bay in Collingwood this weekend to raise money for youth mental health initiatives
CollingwoodToday Staff
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Brain Freeze participants head into the water for their polar plunge. Nathan Bedard for CollingwoodToday

A crowd of people waded out into Georgian Bay at Sunset Point this weekend to dunk into the cold water for a mental health campaign. 

The annual Brain Freeze event took place on Nov. 26 in Collingwood, with more events slated for Dec. 3 across Canada. 

Participants raised pledges for their icy swim, which will support local youth mental health initiatives. The campaign is run by Jack.org, and you can find updates on this year's fundraising on their website soon. 

Enjoy these photos from the event. 

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Brain Freeze participants head into the water for their polar plunge. . Nathan Bedard for CollingwoodToday
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The final two participants leave the water. . Nathan Bedard for CollingwoodToday
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The Brain Freeze plunge fundraiser event returned this year after a three-year hiatus because of COVID. . Nathan Bedard for CollingwoodToday
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A Jack.org manager addresses the crowd of participants at the start of the event. . Nathan Bedard for CollingwoodToday
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The Brain Freeze crew from Jack.org. . Nathan Bedard for CollingwoodToday
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. Nathan Bedard for CollingwoodToday
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The Technical Traders Hot Tub team, based in Wasaga Beach, was the highest team fundraiser at $18,333.01 raised. . Nathan Bedard for CollingwoodToday
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Chris Vermeulen was the top individual fundraiser, and won an Aritzia jacket. . Nathan Bedard for CollingwoodToday