ALTERRA MOUNTAIN COMPANY
Alterra Mountain Company reinforces its commitment to growth and investment in its family of 12 mountain destinations by announcing its initial capital improvements, with an investment plan totalling more than half a billion dollars over the next five years, spending $130 million USD for winter 2018/2019.
Alterra Mountain Company, created in 2017, is comprised of 12 mountain destinations spread throughout five states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort in Utah; and CMH Heli-Skiing and Summer Adventures in British Columbia.
In keeping with Alterra Mountain Company’s tenet to empower its leaders to be decisive, creative, and bold, destination presidents proposed their improvement priorities for the next five years. Plans for each destination were based on current needs and input from guests that will enhance the on-site experiences, while retaining each mountain’s authentic character.
“At our core, we are a ski company and we offer year-round mountain experiences to skiers, riders and summer visitors of all ages from all over the world,” said Rusty Gregory, chief executive officer, Alterra Mountain Company. “Each aspect of our business plays a part in the guest experience that brings them back year after year, from a welcoming base area to an efficient ski school to exceptional services. It is our commitment to invest in each of our destinations in order to grow the sport, offer a variety of activities, inspire loyal guests and instill a love of the mountains in all that visit. We do that through thoughtful and innovative capital investment that improves a guest’s experience, while we continue to support and preserve the character and traditions of each destination.”
At Blue Mountain, the resort is looking forward to introducing new off-hill activities that could be unveiled as early as summer 2018. "Along with updates and maintenance on our current infrastructure, we are excited to move forward with some brand new activities for families with small children in particular," says Chris Lewis, VP of resort services. "We want future generations to develop their love of being active outside and with this investment we can continue diversifying how we do that."
The $555 million USD budgeted improvements will be invested broadly to elevate the guest experience and introduce innovation and technology through new chairlifts and gondolas, snowmaking, food and beverage offerings, base areas development and access, and new adventurous summer experiences. Additional capital improvement projects will be announced in the fall.
In February, Alterra Mountain Company unveiled its debut season pass product for winter 2018-2019, the Ikon Pass, offering visitors access to over 63,000 skiable acres at 26 destinations, including 14 partner destinations, throughout North America. Passes are on sale now at www.ikonpass.com.