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Attention area sledders: Canadian rock icon Kim Mitchell would like a word

It is your Rock and Roll Duty to off-road whilst sober, says new PSA

NEWS RELEASE
ONTARIO PROVINCIAL POLICE
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MIDLAND - Another unique public safety message has been released through the cooperation of Canadian rock icon Kim Mitchell with the North Simcoe Safe and Sober Awareness Committee which meets regularly here at Southern Georgian Bay Detachment of the Ontario Provincial Police (OPP).

The attached catchy audio Public Service Announcement (PSA) message set to the hit song Rock and Roll Duty reaches out to ATV and Snowmobile operators to Never Drive Impaired. The PSA can also be played at the following shareable Sound Cloud link.

The North Simcoe Safe and Sober Awareness Committee has been making drivers aware of the dangers and consequences of impaired driving for over 20 years. It is comprised of members from the OPP, Ministry of Transportation, Anishinabek Police Service, Simcoe-Muskoka District Health Unit, Canadian Forces Base Borden and concerned local businesses and professionals.

Committee members urge everyone to share and post this important public safety message in advance of the trails opening across Ontario.

The North Simcoe Safe and Sober Awareness Committee thanks Kim Mitchell and Alert Management for supporting our mutual commitment to help reduce injuries and save lives on our trails, roads and waterways.

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